Question 1

The actual movement of products from producers to consumers or business users is known as the distribution channel.

Accepted Answer

A) True 
 B)False

Question 2

The activities involved with the actual movement of goods from the producer to the user are part of the ______.

Accepted Answer

A)   product strategy
B)   channels of distribution
C)   atmospherics
D)   physical distribution

Question 3

Technological changes can compress the life cycle of products.

Accepted Answer

A) True 
 B)False

Question 4

Lands' End and other catalogue retailers are classified as nonstore, direct sellers of goods.

Accepted Answer

A) True 
 B)False

Question 5

Define 'marketing intermediary' and explain its importance to an organization.

Accepted Answer

A marketing intermediary, also called a ...

Question 6

Marketing intermediaries include ______.

Accepted Answer

A)   manufacturers and agents
B)   retailers and customers
C)   producers and service providers
D)   wholesalers and retailers

Question 7

The first step towards developing a retail strategy is to select a pricing strategy in order to avoid making loss.

Accepted Answer

A) True 
 B)False

Question 8

Coke, Diet Coke, Cherry Coke, Coke Zero, and Coke with Lime constitute Coca-Cola's ______ of soft drinks.

Accepted Answer

A)   distribution strategy
B)   product mix
C)   product line
D)   product cluster

Question 9

The assortment of cereals manufactured under the Kellogg's name, such as Corn Flakes and Raisin Bran, constitutes the company's product line.

Accepted Answer

A) True 
 B)False

Question 10

Discuss the importance of brand loyalty and brand equity.

Accepted Answer

Brand loyalty and equity reflect the deg...

Question 11

Which of the following is a benefit of family branding?

Accepted Answer

A)   Each product within the line is given a different name.
B)   It builds competition within the firm.
C)   Each brand markets to a unique target market.
D)   When a new product is introduced, consumers and retailers recognize the brand name.

Question 12

Because of their size, startup manufacturers are almost always forced to use the services of marketing intermediaries.

Accepted Answer

A) True 
 B)False

Question 13

Retailers can be divided into two categories: ______ and ______.

Accepted Answer

A)   direct-response retailing and direct selling
B)   store retailers and nonstore retailers
C)   Internet retailing and store retailers
D)   automatic and mechanizing

Question 14

The first step in developing a competitive retailing strategy is to ______.

Accepted Answer

A)   decide on general product categories
B)   decide on the best location
C)   identify a target market
D)   identify the necessary level of customer service

Question 15

The appropriate distribution, promotion, and pricing strategies are essentially the same for most business and consumer products.

Accepted Answer

A) True 
 B)False

Question 16

Describe the three levels of brand loyalty.

Accepted Answer

Brand recognition is brand acceptance st...

Question 17

Provide examples of each of the following consumer products: convenience, shopping, and specialty.

Accepted Answer

Convenience products include items such ...

Question 18

Since potential customers are unaware of a product during its introductory stage, initial promotion concentrates on ______.

Accepted Answer

A)   informing the market about the item and explaining its features, uses, and benefits
B)   reducing the size of an available market through selective advertising
C)   word-of-mouth referrals
D)   communicating new uses for the product

Question 19

Travis wants to replace his old mattress with a new soft-foam mattress, and has spent almost a week researching different brands and prices. When he's ready to buy, Travis will be purchasing a(n)  ______ product.

Accepted Answer

A)   convenience
B)   shopping
C)   specialty
D)   accessory

Question 20

______ is often preferred in the marketing of relatively expensive, complex products that may require demonstrations.

Accepted Answer

A)   Direct distribution
B)   Market intermediary
C)   Physical distribution
D)   Wholesaling

Exam 12: Product and Distribution Strategies

Coke, Diet Coke, Cherry Coke, Coke Zero, and Coke with Lime constitute Coca-Cola's ______ of soft drinks.

Correct AnswerverifiedShow Answer

The assortment of cereals manufactured under the Kellogg's name, such as Corn Flakes and Raisin Bran, constitutes the company's product line.

Correct AnswerverifiedShow Answer

The activities involved with the actual movement of goods from the producer to the user are part of the ______.

Correct AnswerverifiedShow Answer

Because of their size, startup manufacturers are almost always forced to use the services of marketing intermediaries.

Correct AnswerverifiedShow Answer

Since potential customers are unaware of a product during its introductory stage, initial promotion concentrates on ______.

Correct AnswerverifiedShow Answer

Define 'marketing intermediary' and explain its importance to an organization.

Correct AnswerverifiedA marketing intermediary, also called a ...View AnswerShow Answer

The appropriate distribution, promotion, and pricing strategies are essentially the same for most business and consumer products.

Correct AnswerverifiedShow Answer

______ is often preferred in the marketing of relatively expensive, complex products that may require demonstrations.

Correct AnswerverifiedShow Answer

Retailers can be divided into two categories: ______ and ______.

Correct AnswerverifiedShow Answer

Provide examples of each of the following consumer products: convenience, shopping, and specialty.

Correct AnswerverifiedConvenience products include items such ...View AnswerShow Answer

Describe the three levels of brand loyalty.

Correct AnswerverifiedBrand recognition is brand acceptance st...View AnswerShow Answer

Lands' End and other catalogue retailers are classified as nonstore, direct sellers of goods.

Correct AnswerverifiedShow Answer

The first step in developing a competitive retailing strategy is to ______.

Correct AnswerverifiedShow Answer

The actual movement of products from producers to consumers or business users is known as the distribution channel.

Correct AnswerverifiedShow Answer

Discuss the importance of brand loyalty and brand equity.

Correct AnswerverifiedBrand loyalty and equity reflect the deg...View AnswerShow Answer

Which of the following is a benefit of family branding?

Correct AnswerverifiedShow Answer

Technological changes can compress the life cycle of products.

Correct AnswerverifiedShow Answer

The first step towards developing a retail strategy is to select a pricing strategy in order to avoid making loss.

Correct AnswerverifiedShow Answer

Marketing intermediaries include ______.

Correct AnswerverifiedShow Answer

Travis wants to replace his old mattress with a new soft-foam mattress, and has spent almost a week researching different brands and prices. When he's ready to buy, Travis will be purchasing a(n) ______ product.

Correct AnswerverifiedShow Answer

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A marketing intermediary, also called a ...
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Retailers can be divided into two categories: and .

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Convenience products include items such ...
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Brand recognition is brand acceptance st...
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Correct Answer
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Brand loyalty and equity reflect the deg...
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