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If a monopolistic competitor is maximizing profit, it is producing at a point where marginal cost


A) Is less than price.
B) Equals price.
C) Is greater than price.
D) Equals average total cost.

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Entry into a market characterized by monopolistic competition is generally


A) Entirely blocked by existing firms.
B) Very easy because few barriers exist.
C) As difficult as in oligopoly.
D) More difficult than entry into monopolized markets.

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The competitive dimension of monopolistic competition is that


A) High barriers to entry tend to push economic profits toward zero.
B) Consumers view each firm's products as interchangeable.
C) Low barriers to entry tend to push economic profits toward zero.
D) Each firm in the industry will lose all of its customers if it raises its price.

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For a monopolistically competitive firm, barriers to entry are high, which allows the firm to earn positive economic profits in the long run.

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A monopolistically competitive firm that runs a successful advertising campaign creates enormous goodwill, but this goodwill does little to increase the value of the company.

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  Refer to Figure 26.4 for a monopolistically competitive firm.In the long run this firm will charge a price of ________ and produce an output of _______. A)  P<sub>2</sub>; Q<sub>1</sub> B) <sup>P</sup>4; Q<sup>3</sup> C) <sup>P</sup>1; Q<sup>2</sup> Refer to Figure 26.4 for a monopolistically competitive firm.In the long run this firm will charge a price of ________ and produce an output of _______.


A) P2; Q1
B) P4; Q3
C) P1; Q2

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A World View article titled "The Best Global Brands" discusses the value of brand names.In 2014 which of the following was the most valuable brand name?


A) Apple.
B) Google.
C) Coca-Cola.
D) McDonalds.

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Which of the following market structures will have only normal profit in the long run?


A) Monopoly.
B) Duopoly.
C) Monopolistic competition.
D) Oligopoly.

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If a monopolistic competitor lowers its price, it will attract a significant number of new customers.

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  Which firm in Figure 26.5 is most likely a monopolistically competitive firm in the long run? A)  Firm C. B)  Firm A. C)  Firm D. D)  Firm B. Which firm in Figure 26.5 is most likely a monopolistically competitive firm in the long run?


A) Firm C.
B) Firm A.
C) Firm D.
D) Firm B.

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One of the main differences between an oligopoly and a monopolistically competitive firm is that a monopolistically competitive firm


A) Faces a horizontal demand curve; an oligopoly does not.
B) Is relatively independent; an oligopoly is interdependent.
C) Has no market power; an oligopoly has some market power.
D) Has high barriers to entry; an oligopoly does not.

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Demand and Cost Data for Will's Beach Ball Company
 Price Demand Data Quantity Cost Data Output  Total Cost
 $11  6  6  $48
 $10 7  7  $52
 $9  8  8  $57
 $8  9  9  $63
 $7 10  10  $70
Table 26.126.1 A Monopolistically Competitive Firm Refer to Table 26.2.To maximize profit, Sylvie's Shampoo Company.should produce _______ bottles of shampoo and charge a price of _______ each.


A) 6; $22
B) 7; $20
C) 8; $18
D) 9; $16

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In monopolistic competition, modest changes in the output or price of any single firm will have no significant influence on the sales of other firms.

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  Refer to Figure 26.3 for a monopolistically competitive firm.The allocatively efficient output for this firm is A)  Q<sub>1</sub>. B)  Q<sub>2</sub>. C)  Q<sub>3</sub>. D)  Zero. The firm should shut down because it is not earning an economic profit. Refer to Figure 26.3 for a monopolistically competitive firm.The allocatively efficient output for this firm is


A) Q1.
B) Q2.
C) Q3.
D) Zero. The firm should shut down because it is not earning an economic profit.

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Monopolistically competitive industries are characterized by all of the following except


A) Homogenous products.
B) Low entry barriers.
C) Low concentration ratios.
D) Independent production decisions.

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The main difference between perfect competition and monopolistic competition is


A) The degree of product differentiation.
B) The long-run economic profits that are expected.
C) The number of firms in the market.
D) The ease of entry and exit.

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Product differentiation refers to


A) Features that make one product appear different from competing products in the same market.
B) Different prices for the same product in a certain market.
C) The selling of identical products in different markets.
D) The charging of different prices for the same product in different markets.

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The monopolistically competitive firm earns zero economic profit in the long run.

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A monopolistically competitive firm can raise its price somewhat without fear of great change in unit sales because


A) The demand for its product is typically very price-elastic.
B) Its demand curve is horizontal.
C) Of product differentiation and brand loyalty.
D) Of the gap in its marginal revenue curve.

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An In the News article titled "Selling "Pure Water": A $Billion Scam?" refers to the use of advertising.Successful advertising can do all of the following except


A) Differentiate products.
B) Create brand loyalty.
C) Decrease the price elasticity of demand for the product.
D) Maximize efficiency.

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