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Monopolistically competitive industries are characterized by all of the following except


A) Homogenous products.
B) Low entry barriers.
C) Low concentration ratios.
D) Independent production decisions.

E) A) and B)
F) A) and C)

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In monopolistic competition, a firm


A) Uses marginal cost pricing.
B) Uses nonprice competition.
C) Faces a horizontal demand curve.
D) Has no market power.

E) B) and D)
F) B) and C)

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A concentration ratio measures the


A) Proportion of industry output produced by all firms.
B) Proportion of industry output produced by the largest firms.
C) Dollar value of total industry output produced by all firms.
D) Dollar value of total industry output produced by the largest firms.

E) B) and D)
F) A) and B)

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A monopolistically competitive firm can raise its price somewhat without fear of great change in unit sales because of


A) Brand loyalty.
B) Economies of scale.
C) Inelastic demand.
D) Large market shares of firms in the market.

E) A) and B)
F) B) and D)

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A distinguishing characteristic of monopolistic competition is that there are many firms in an industry.

A) True
B) False

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Which of the following is an example of product differentiation?


A) Two shampoos differ only in their labels, but consumers pay $0.20 more for the label they recognize.
B) Sugar can be made from sugar beets or sugar cane, and consumers cannot tell the difference.
C) Consumers substitute SUVs for cars because SUVs accommodate more passengers.
D) Mills produce softwood and hardwood, but the two are used for different purposes.

E) None of the above
F) B) and D)

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Entry into a market characterized by monopolistic competition is generally


A) Entirely blocked by existing firms.
B) Very easy because few barriers exist.
C) As difficult as in oligopoly.
D) More difficult than entry into monopolized markets.

E) B) and C)
F) B) and D)

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Which of the following industries is not an example of monopolistic competition?


A) Pizza delivery.
B) Toys.
C) Notebook computers.
D) Airlines.

E) None of the above
F) A) and B)

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An In the News article titled "Selling "Pure Water": A $Billion Scam?" refers to the use of advertising.Successful advertising can do all of the following except


A) Differentiate products.
B) Create brand loyalty.
C) Decrease the price elasticity of demand for the product.
D) Maximize efficiency.

E) All of the above
F) A) and B)

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Which of the following market structures will have lower output in the long run than perfect competition, ceteris paribus?


A) Monopolistic competition, but not oligopoly or monopoly.
B) Monopolistic competition, oligopoly, and monopoly.
C) Monopolistic competition and oligopoly, but not monopoly.
D) Oligopoly and monopoly, but not monopolistic competition.

E) All of the above
F) B) and C)

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If monopolistically competitive firms have some control over the prices they charge, why do they experience zero economic profits in the long run?

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The key is the relatively easy entry int...

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In monopolistic competition, a firm's demand curve is tangent to the ATC curve in the long run because


A) Barriers to entry are high.
B) Entry eliminates economic profit, and exit eliminates losses.
C) Advertising is ineffective in differentiating the product.
D) Producers are price takers.

E) B) and C)
F) A) and D)

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  Refer to Figure 26.4 for a monopolistically competitive firm.If the firm currently faces Demand<sub>2</sub> and MR<sub>2</sub>, then it will earn A) A positive economic profit, and firms will enter the industry. B) A positive economic profit, and firms will exit the industry. C) A negative economic profit, and firms will exit the industry. D) Zero economic profit, and neither entry nor exit will occur. Refer to Figure 26.4 for a monopolistically competitive firm.If the firm currently faces Demand2 and MR2, then it will earn


A) A positive economic profit, and firms will enter the industry.
B) A positive economic profit, and firms will exit the industry.
C) A negative economic profit, and firms will exit the industry.
D) Zero economic profit, and neither entry nor exit will occur.

E) A) and B)
F) A) and C)

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  Refer to Figure 26.2 for a monopolistically competitive firm.At the profit-maximizing output and price, this firm is experiencing economic A) Profits and should stay in this market in the long run. B) Profits but could make even higher economic profits producing the next best alternative good. C) Losses but should keep producing in the short run. D) Losses and should shut down in the short run. Refer to Figure 26.2 for a monopolistically competitive firm.At the profit-maximizing output and price, this firm is experiencing economic


A) Profits and should stay in this market in the long run.
B) Profits but could make even higher economic profits producing the next best alternative good.
C) Losses but should keep producing in the short run.
D) Losses and should shut down in the short run.

E) B) and D)
F) B) and C)

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If new firms enter a monopolistically competitive market, the demand curves for the existing firms will


A) Shift to the left.
B) Shift to the right.
C) Remain unchanged.
D) Remain unchanged, but the market demand curve will shift to the right.

E) B) and C)
F) B) and D)

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Monopolistic competition results in


A) Allocative efficiency.
B) Production efficiency.
C) The wrong mix of output.
D) Marginal cost pricing.

E) B) and D)
F) None of the above

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If economic profits are earned in a monopolistically competitive market,


A) More firms will enter the market.
B) The market supply curve will shift to the left.
C) Price will rise.
D) The market demand curve will shift to the right.

E) A) and B)
F) A) and C)

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If a monopolistic competitor lowers its price, it will attract a significant number of new customers.

A) True
B) False

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Concentration ratios for monopolistically competitive markets typically fall in the range of 70 to 100 percent.

A) True
B) False

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  Which of the firms in Figure 26.5 is most likely a monopoly? A) Firm A. B) Firm B. C) Firm C. D) Firm D. Which of the firms in Figure 26.5 is most likely a monopoly?


A) Firm A.
B) Firm B.
C) Firm C.
D) Firm D.

E) All of the above
F) B) and D)

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