FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 18: Creating Competitive Advantage

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 51

True/False

Review LaterAdd Note

Review Later

A company really needs and benefits from competitors.

Correct Answer

verified

Show Answer

Question 52

Short Answer

Review LaterAdd Note

Review Later

Being a smaller underdog can sometimes help a company.For example,knowing how major competitors react gives the company clues on how best to ________ competitors or how best to ________ the company's current positions.

Correct Answer

verified

Show Answer

Question 53

Essay

Review LaterAdd Note

Explain how Kodak had "competitor myopia."

Computer mouse and interface device maker Logitech is only a fraction the size of giant Microsoft.Yet through skillful ________,it dominates the PC mouse market,with Microsoft as its runner-up.

Gary Hirshberg started the Stonyfield Farm yogurt company.His marketing strategy: building a strong connection with customers using guerrilla marketing.This is an example of formulated marketing.

The best response to competitive threats is ________.

Higher shares tend to produce higher profits only when ________ fall with increased market share.

Lexus,American Express,British Airways,and Ritz-Carlton Hotels will do almost anything to build long-term customer loyalty and to capture customer lifetime value.These companies are pursuing which of the following competitive marketing strategies?

Logitech has a depth of focus and knowledge that no other company in the world-including Microsoft-can match.

The market challenger may launch a full ________,matching the competitor's product,advertising,price,and distribution efforts.It attacks the competitor's strengths rather than its weaknesses.

Name the three value disciplines.Why do firms establish them?

The implication suggested by strategic actions of "good competitor companies" is that they would like to shape an industry that consists of ________.

When a company provides superior value by leading its industry in price and convenience,it has obtained what is called ________.

Service nichers sell only in a certain locality,region,or area of the world.

Bob's boss criticized him for having ________.His boss believes this because Bob forgets about latent competitors and only focuses on current competitors.

Companies that pursue a clear strategy will likely perform well.Firms that do not pursue a clear strategy are called ________.

Robin's company uses secondary data,personal experience,benchmarking,and word of mouth to ________.

Business-to-business marketers find it hard to estimate competitors' market shares because they do not have the same syndicated data services that are available to consumer packaged-goods companies.

The market niche may dry up,or it might grow to the point that it attracts larger competitors.That is why many companies practise ________.

Use a scenario to discuss why a company may want to avoid destroying a close competitor.