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Exam 9: Digital Marketing and Social Media

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Question 31

Multiple Choice

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Electronic media that function using digital codes are called

A) digital marketing.
B) digital media.
C) electronic marketing.
D) digital electronics.
E) e-marketing

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verified

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Question 32

Multiple Choice

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According to Nielsen Marketing Research,consumers spend more time on ____ than e-mail.

A) Google
B) shopping sites
C) video sharing sites
D) blogs
E) social networking sites

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Question 33

Multiple Choice

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Blockbuster has set up a website that enables customers to converse with the company.This is an example of a(n) ____ website.

____ refers to customers' ability to regulate the information they view and the rate and sequence of their exposure to that information.

In what ways can digital media be used as a market research tool?

Fan pages use ____ to help companies keep track of information on who is becoming a fan of their page.

MySpace has experienced difficulties competing with Facebook,in part because of its reputation as more of a ____ site than one for keeping in touch with friends.

As a result of the increasing usage of digital media,some of the marketer's control over dispensing product information has been placed

Consumers view the illegal downloading of copyrighted materials as more unethical if the person's motivation is primarily utilitarian,then if it is for a hedonistic reason.

____ are people who gather information and organize content generated by critics and creators.

Sonic communicates with its customers through ____,which is the most popular social networking site in the world.

One of the fastest-growing areas in mobile technology is the creation of applications.

E-marketing includes the use of mobile phones,but not digital outdoor marketing devices.

An accessible channel means the marketer knows who the customer is and can specifically address that person.

____ connects customers with marketers as well as other customers.

Sam's Club has developed a website that allows employees to create a profile and connect with co-workers for the purpose of getting acquainted and building a work related network.This is an example of a

Which of the following statements is true regarding Fan Pages on Facebook?

Compare the characteristics that distinguish e-marketing from traditional marketing.

About ____ of Americans participate in online discussion forums.

Online fraud includes any attempt to conduct dishonest activities online,with the exception of tricking consumers into releasing personal information.