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Exam 9: Digital Marketing and Social Media

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Question 51

Multiple Choice

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____ relates to perceptions of value and is the most flexible element of the marketing mix.

A) Distribution
B) Pricing
C) Store location
D) Product mix
E) Promotion

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Question 52

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Traditional marketing media are more consumer-driven than digital media.

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Question 53

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Use the following to answer the questions. An increasing number of people are turning to the Internet to search for information,products,people,news,maps,entertainment,and whatever else you can think of.At the forefront of this massive search is Google.Google's mission is "to organize the world's information and make it universally accessible and useful." Google has developed methods for making information useful to all types of Internet users.Some users want to critique the information,some just want to read the information,and some want to be the information writers.For people who want to dialogue,Google provides various groups,blogs,social networks,and more.For people who want to explore and innovate,Google offers online labs.Google provides the resources for the scientist and poet alike,for the person who wants to actively interact with an online audience,and the person who just wants to sit and look. -Refer to Scenario 9.2.Google can give instructions on how to construct almost anything,from a house to a science experiment.As for online applications,you can learn anything from developing your own website to starring in a video.Google's "how to" features would most likely appeal to

Addressability allows customers to respond to a company's marketing communications by expressing their reactions and desires directly to the company.

Explain how digital marketing can help increase the efficiency of a company's distribution process.

Fan Pages are a(n) ____ way for companies to advertise their goods and services while also garnering information about consumers.

Discussion forums are not very popular with the online population.

Digital online media marketing facilitates both price and non-price competition.

Someone who generates his or her own media outlets,such as podcasts and blogs,is known as a Creator.

Toyota encourages customers to post reviews on their company website in the hopes of increasing the company's

Before posting information on a blog,the blogger must make certain that the information is accurate.

Anyone who becomes a member of social networking sites is a Collector.

LinkedIn is a social networking site geared toward

Consumers are changing ____ and consumption behaviors as a result of emerging technologies.

Pizza hut has restaurants in India where Joiners make up the majority of the online population.To match their marketing efforts with the characteristics of the population,Pizza Hut should

The increase of consumers who publish their own thoughts and product reviews through digital media has caused consumer-generated information to be less important because some of the information is false.

Podcast listeners have the ability to send comments to the podcaster regarding the material presented in a podcast.

IHOP is active on Facebook for the purpose of engaging in ____ marketing.

Redbox has established outlets in the simulated environment of Second Life.Your ____ is able to rent a movie from a Redbox.

One trend that has caused consumer-generated information to gain importance is