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The _______ the price elasticity of demand, the _____ the incentive to hold down price and thereby expand sales.


A) lower, greater
B) lower, lower
C) greater, lower
D) greater, greater

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D

Suppose McDonald's charges Ptas. 25 for a burger in Madrid. Its costs are Ptas. 18 per burger and these costs are not expected to change with the exchange rate. If the peseta devalues from $0.107 to $0.096, what price will McDonald's have to charge for its burgers to maintain its dollar profit margin?


A) Ptas. 25.80
B) Ptas. 27.86
C) Ptas. 22.43
D) Ptas. 24

Correct Answer

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A

A company producing a differentiated product and competing with internationally diversified competitors will face a relatively _______ price elasticity of demand for its products and possess a relatively _______ degree of pricing flexibility.


A) high, low
B) low, low
C) low, high
D) high, high

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Which of the following products is most likely to benefit from depreciation of the U.S. dollar?


A) high?end signal processor from Hewlett?Packard that faces minimal competition
B) Chevrolet automobile with a highly price elastic demand
C) Mercedes?Benz auto facing price inelastic demand
D) low?end Japanese machine tools

Correct Answer

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Sumitomo Bank wants to expand its lending in the United States, but to do so it needs to raise more long?term debt capital to help finance these loans. Currently, long?term interest rates are in the U.S. and in Japan. What would you recommend Sumitomo do?


A) raise yen in Japan because of the lower cost of money
B) raise yen in Japan because Japanese investors are more patient than U.S. investors
C) raise dollars in the U.S. to hedge against currency risk
D) raise dollars in the U.S. to avoid depressing Tokyo stocks

Correct Answer

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_______ exposure arises because currency fluctuations can alter a company's future revenues and expenses.


A) transaction
B) operating
C) political
D) translation

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B

Jet engine manufacturing entails enormous economies of scale. Pratt & Whitney, a large U.S. jet engine producer, faces substantial competition from Rolls?Royce, the British engine manufacturer. What would be the BEST way for P & W to cope with a dollar that has recently appreciated by 50%?


A) accelerate R&D spending and cost-cutting efforts
B) shift some of its production abroad
C) raise the foreign currency prices of its engines sold abroad
D) buy dollars forward

Correct Answer

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Which of the following strategies assumes that the MNC has already collected a portfolio of different facilities world wide?


A) production shifting
B) product innovation
C) product sourcing
D) raising productivity

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In the face of an appreciating yen, Toyota should consider


A) investing in U.S. production facilities
B) raising its research and development investment
C) coming out with new cars targeted at the low end of the market
D) a and b only

Correct Answer

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Following a devaluation of the Greek drachma, which of the following products sold in Greece is most likely to bear a drachma price increase?


A) Fiat automobile, sold to the low end of the market
B) Kentucky Fried Chicken dinner, facing competition from local fast food restaurants
C) IBM mainframe computer, whose only competition comes from other American computer companies
D) shirts from Hong Kong, facing competition from local manufacturers

Correct Answer

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While the strategic marketing and production adjustments occur over the long run, financial management may finance the firm's operations such that shortfalls in cash flows during the adjustments are offset by a reduction in __________ expenses.


A) marketing
B) production
C) debt-servicing
D) hedging

Correct Answer

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With respect to home currency (HC) appreciation, the key issue for a domestic firm is its degree of ______.


A) market share
B) product differentiation
C) marketing plan
D) pricing flexibility

Correct Answer

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Volkswagen almost went bankrupt in 1973 because


A) it failed to offset the exchange risk associated with its cost structure and revenue structure with a suitable liability structure
B) it gambled on the value of dollar
C) it priced its cars in dollars
D) it priced its cars in deutschemarks

Correct Answer

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A weak dollar will


A) force American exporters to raise their foreign currency prices
B) enable American importers to reduce their dollar costs
C) enable American exporters to improve their profit margins
D) cost American exporters market share abroad

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Which one of the following areas is NOT a way companies often respond to exchange rate risk when they alter their product strategy?


A) shifting the firm's manufacturing base to another country
B) the timing of new-product introduction
C) changing the size of its product line
D) product innovation with advanced technology

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During periods of exchange rate volatility, firms dealing in _______ products face more exchange rate risk that the firms selling _________ products.


A) low demand, high demand
B) low supply, high supply
C) undifferentiated, differentiated
D) differentiated, undifferentiated

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Which one of the following would NOT be an appropriate response for a U.S. exporter to appreciation of the dollar?


A) raise the foreign currency price if the dollar appreciation was expected to be temporary and the cost of regaining market share was minimal
B) move some production offshore if the appreciation were expected to persist for an extended period
C) keep the foreign currency price constant if demand is quite elastic
D) lower the foreign currency price if demand is inelastic for the product

Correct Answer

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A U.S. exporter that anticipates an appreciation of the dollar should


A) sell foreign currencies forward
B) borrow foreign currencies
C) scout out possible foreign production sites
D) consider raising dollar prices on exports

Correct Answer

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Economic exposure is based on the extent to which the ______ of the firm will change when exchange rates change.


A) value
B) current assets
C) long-term liabilities
D) competitive advantages

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With respect to production management of exchange risk, ________ and plant location are the principal variables that companies may change to manage the risk.


A) product innovation
B) product retirement
C) market selection
D) product sourcing

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