Question 1

The ______ Age is characterized by mass two-way communication and respect for expertise and position.

Accepted Answer

A)   Social
B)   Industrial
C)   Technological
D)   Information
E)   MachineF) B) and E)
G) C) and D)

Question 2

Abby notices that her team's discussion forum has become contentious. Which of the following guidelines should she follow in this situation?

Accepted Answer

A)   Summarize the next steps the team will take.
B)   Meet in real time.
C)   Acknowledge teammates' ideas.
D)   Build on the ideas of others.
E)   Participate often.F) A) and B)
G) None of the above

Question 3

Explain how both the employer and the employee can be affected by an employee misusing social media.

Accepted Answer

It is important that all employees are a...

Question 4

The evolution of the Internet from Web 1.0 to Web 2.0 platforms is the primary driver of the

Accepted Answer

A)   Machine Age.
B)   Technological Age.
C)   Information Age.
D)   Social Age.
E)   Industrial Age.F) A) and E)
G) None of the above

Question 5

Which of the following reputations is a result of the meta message "I abide by the rules"?

Accepted Answer

A)   talented, skilled, and capable
B)   activist, cause-driven, and passionate
C)   learning, inquisitive, and curious
D)   moral, ethical, and fair
E)   fun-loving and communicativeF) D) and E)
G) A) and E)

Question 6

In a discussion forum conversation on flexible work schedules, Jacque posts the comment, "Not only do we need more flexible hours, we need bigger pay increases too." What guideline for productive team communication did Jacque violate?

Accepted Answer

A)   Avoid ignoring competing points of view.
B)   Avoid strong, rigid language.
C)   Avoid blaming.
D)   Avoid off-topic points.
E)   Avoid sarcasm.F) B) and E)
G) A) and E)

Question 7

Igor put the following post on a discussion forum at work: "I've noticed that some coworkers seem discouraged about how the company is doing. I thought it might help if we discussed the causes of and possible remedies for this malaise. My personal opinion is that management doesn't care what we think, which causes people to feel detached. I welcome other viewpoints." What could Igor have done to improve his post?

Accepted Answer

A)   He should not have gone off topic.
B)   He should have made the post much longer.
C)   He should have avoided sarcasm.
D)   He should have welcomed competing points of view.
E)   He should not have included a blaming statement.F) B) and D)
G) C) and D)

Question 8

Lorena uses email as her main communication tool. Lorena is an example of User 1.0.

Accepted Answer

A) True 
 B)False

Question 9

Public relations is fundamentally about increasing the company's ability to earn profit off customers and the community.

Accepted Answer

A) True 
 B)False  False

Question 10

Twitter is an example of a

Accepted Answer

A)   wiki.
B)   team blog.
C)   microblog.
D)   podcast.
E)   project blog.F) D) and E)
G) B) and C) C

Question 11

In a typical op-ed piece on a company blog, a corporate leader will write an opinion piece about a challenge or issue shared by the company and the public.

Accepted Answer

A) True 
 B)False

Question 12

The profiles you post on personal social media accounts will not affect your professional reputation, but your work-related accounts will.

Accepted Answer

A) True 
 B)False

Question 13

On his Facebook page, Alec often posts examples of his photographs that have won prizes in competitions. Because of this, others will most likely see him as being

Accepted Answer

A)   supportive and caring.
B)   loyal and committed.
C)   moral and ethical.
D)   honest and trustworthy.
E)   talented and capable.F) All of the above
G) B) and D)

Question 14

Firstcomers to a forum discussion are most likely to cause problems by

Accepted Answer

A)   using strong, rigid language that does not foster discussion.
B)   complaining or blaming others for the problems the team is having.
C)   challenging the team's hard-earned consensus and damaging morale.
D)   directing the discussion off topic and wasting valuable time.
E)   stating their opinion but failing to take part as the conversation evolves.F) All of the above
G) A) and B)

Question 15

What is the goal of most public relations messages?

Accepted Answer

A)   to help the members of a company or organization do better work
B)   to store all of a team's communications in a single place
C)   to focus on specific topics and areas of expertise
D)   to create a distinctive brand for a company or organization
E)   to create an individual profile that creates a professional impressionF) C) and E)
G) B) and D)

Question 16

What are the risks and challenges presented by social media? Explain.

Accepted Answer

Social media present many challenges and...

Question 17

The Industrial Age is an era in which people engage in networked communication, collaborate across boundaries, and solve problems communally.

Accepted Answer

A) True 
 B)False

Question 18

A unique set of professional skills and attributes that others associate with you is called your

Accepted Answer

A)   personal brand.
B)   meta message.
C)   digital profile.
D)   personal dashboard.
E)   meta profile.F) None of the above
G) D) and E)

Question 19

Why is it important to use social media ethically?

Accepted Answer

The use of social media, even for privat...

Question 20

One advantage of using social media in the workplace is that social media

Accepted Answer

A)   create a clear demarcation between professional and private lives.
B)   discourage self-promotion and opportunism.
C)   avoid broadcasting of mistakes to large audiences.
D)   ensure quicker access to business expertise and knowledge.
E)   improve productivity when used constantly.F) A) and B)
G) D) and E) D

Exam 8: Social Media for Business Communication

The ______ Age is characterized by mass two-way communication and respect for expertise and position.

Correct Answer
verified

Abby notices that her team's discussion forum has become contentious. Which of the following guidelines should she follow in this situation?

Correct Answer
verified

Explain how both the employer and the employee can be affected by an employee misusing social media.

Correct Answer
verified
It is important that all employees are a...
View Answer

The evolution of the Internet from Web 1.0 to Web 2.0 platforms is the primary driver of the

Correct Answer
verified

Which of the following reputations is a result of the meta message "I abide by the rules"?

Correct Answer
verified

In a discussion forum conversation on flexible work schedules, Jacque posts the comment, "Not only do we need more flexible hours, we need bigger pay increases too." What guideline for productive team communication did Jacque violate?

Correct Answer
verified

Correct Answer
verified

Lorena uses email as her main communication tool. Lorena is an example of User 1.0.

Correct Answer
verified

Public relations is fundamentally about increasing the company's ability to earn profit off customers and the community.

Correct Answer
verified
False

Twitter is an example of a

Correct Answer
verified
C

In a typical op-ed piece on a company blog, a corporate leader will write an opinion piece about a challenge or issue shared by the company and the public.

Correct Answer
verified

The profiles you post on personal social media accounts will not affect your professional reputation, but your work-related accounts will.

Correct Answer
verified

On his Facebook page, Alec often posts examples of his photographs that have won prizes in competitions. Because of this, others will most likely see him as being

Correct Answer
verified

Firstcomers to a forum discussion are most likely to cause problems by

Correct Answer
verified

What is the goal of most public relations messages?

Correct Answer
verified

What are the risks and challenges presented by social media? Explain.

Correct Answer
verified
Social media present many challenges and...
View Answer

The Industrial Age is an era in which people engage in networked communication, collaborate across boundaries, and solve problems communally.

Correct Answer
verified

A unique set of professional skills and attributes that others associate with you is called your

Correct Answer
verified

Why is it important to use social media ethically?

Correct Answer
verified
The use of social media, even for privat...
View Answer

One advantage of using social media in the workplace is that social media

Correct Answer
verified
D

Exam 8: Social Media for Business Communication

The ______ Age is characterized by mass two-way communication and respect for expertise and position.

Correct AnswerverifiedShow Answer

Abby notices that her team's discussion forum has become contentious. Which of the following guidelines should she follow in this situation?

Correct AnswerverifiedShow Answer

Explain how both the employer and the employee can be affected by an employee misusing social media.

Correct AnswerverifiedIt is important that all employees are a...View AnswerShow Answer

The evolution of the Internet from Web 1.0 to Web 2.0 platforms is the primary driver of the

Correct AnswerverifiedShow Answer

Which of the following reputations is a result of the meta message "I abide by the rules"?

Correct AnswerverifiedShow Answer

In a discussion forum conversation on flexible work schedules, Jacque posts the comment, "Not only do we need more flexible hours, we need bigger pay increases too." What guideline for productive team communication did Jacque violate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Lorena uses email as her main communication tool. Lorena is an example of User 1.0.

Correct AnswerverifiedShow Answer

Public relations is fundamentally about increasing the company's ability to earn profit off customers and the community.

Correct AnswerverifiedFalse

Twitter is an example of a

Correct AnswerverifiedC

In a typical op-ed piece on a company blog, a corporate leader will write an opinion piece about a challenge or issue shared by the company and the public.

Correct AnswerverifiedShow Answer

The profiles you post on personal social media accounts will not affect your professional reputation, but your work-related accounts will.

Correct AnswerverifiedShow Answer

On his Facebook page, Alec often posts examples of his photographs that have won prizes in competitions. Because of this, others will most likely see him as being

Correct AnswerverifiedShow Answer

Firstcomers to a forum discussion are most likely to cause problems by

Correct AnswerverifiedShow Answer

What is the goal of most public relations messages?

Correct AnswerverifiedShow Answer

What are the risks and challenges presented by social media? Explain.

Correct AnswerverifiedSocial media present many challenges and...View AnswerShow Answer

The Industrial Age is an era in which people engage in networked communication, collaborate across boundaries, and solve problems communally.

Correct AnswerverifiedShow Answer

A unique set of professional skills and attributes that others associate with you is called your

Correct AnswerverifiedShow Answer

Why is it important to use social media ethically?

Correct AnswerverifiedThe use of social media, even for privat...View AnswerShow Answer

One advantage of using social media in the workplace is that social media

Correct AnswerverifiedD

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It is important that all employees are a...
View Answer

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False

Correct Answer
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C

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Social media present many challenges and...
View Answer

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The use of social media, even for privat...
View Answer

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D