FiltersDone

Question type

Essay

Multiple Choice

Short Answer

True False

Matching

Exam 9: Building a Bootstrap Marketing Plan

Show Answer

Share

---

All types

Filters

Study FlashcardsPractice ExamLearn

Question 21

True/False

Review LaterAdd Note

Review Later

Profits generally are low and marketing cost high in the introductory stage of the product life cycle.

Correct Answer

verified

Show Answer

Question 22

True/False

Review LaterAdd Note

Review Later

The ability to innovate is one of the greatest weaknesses of the entrepreneur.

Correct Answer

verified

Show Answer

Question 23

True/False

Review LaterAdd Note

If employees are committed to quality,management's commitment becomes unimportant.

A key to effective innovation by the entrepreneur is:

What is relationship marketing? What characterizes each of the four levels of customer involvement that is part of relationship marketing?

The primary goal of any business,according to Theodore Levitt,is to create and keep a customer.

The price element of the marketing mix affects both sales volume and profits.

________ is the process of creating and delivering desired goods and services to customers,and involves all of the activities associated with winning and retaining loyal customers.

Too often,business plans describe in great detail what the entrepreneur intends to accomplish but pay too little attention to how he plans to accomplish it.

The key to successful innovation is spending "megadollars" on research and development and hiring staff who are very creative.

One of the objectives that a bootstrap marketing plan should accomplish is:

Individualized marketing requires business owners to gather and assimilate detailed information about their products.

When asked what they want from a business they deal with,most customers say convenience.

The best way for a small business to ensure quality products is to use quality inspections.

Small businesses are able to maintain a leadership role in innovation by:

Clementine,DataScope Pro,GoldMine,and MineSet are what type of software packages?

Small businesses have found out that social media such as Facebook and Twitter are expensive.

Small businesses can compete with larger rivals with bigger budgets by employing unconventional,low-cost creative techniques known as:

It is the position of your authors that companies that do not offer quality customer service will eventually fail,for that reason.

________ puts the customer at the center of a company's thinking,planning,and action and shifts the focus from a product or service to customers and their needs and wants.