Question 1

When it comes to writing messages in today's business environment,

Accepted Answer

A)  printed messages are obsolete.
B)  printed messages are still preferred for formal correspondence or a court of law.
C)  email has completely replaced printed messages for all internal communication.
D)  hard-copy messages are used primarily for delivering negative news.
E)  most people think printed messages are too informal.

Question 2

Writing "teasers" on microblogging sites can be effective,as long as the payoffs to which they lead are valuable and legitimate.

Accepted Answer

A) True 
 B)False

Question 3

Give at least three examples of how podcasts could replace more traditional message formats in business.

Accepted Answer

Real estate agents could record audio po...

Question 4

The practice of content marketing involves ________,in order to build closer ties with current and potential online customers.

Accepted Answer

A)  pitching your products and services at every opportunity
B)  building up your company by tearing down your competitors
C)  stalking online consumers in order to capture data about their behavior
D)  offering free information that's valuable to community members
E)  monitoring the Twittersphere for discussions about your brand

Question 5

To make it easier for people to find and follow an organization,all social media from the organization should be organized in a central hub,a

Accepted Answer

A)  Facebook page with embedded links to supporting data.
B)  community building site.
C)  web presence that anchors the online presence.
D)  community blog site.
E)  cloud computing site.

Question 6

When creating podcasts for business,should you script them entirely and read them word-for-word? Briefly explain your answer.

Accepted Answer

In podcasts,it is generally best to spea...

Question 7

The use of ________ represents a fundamental shift in business communication.

Accepted Answer

A)  websites
B)  Facebook
C)  social media
D)  digital channels
E)  digital media

Question 8

An unsolicited IM from a company informing you of their great rates on vacations in Hawaii is an example of

Accepted Answer

A)  spam.
B)  a computer virus.
C)  spim.
D)  viral marketing.
E)  enterprise instant messaging.

Question 9

Which of the following would be the most effective headline for a new posting on a business blog?

Accepted Answer

A)  You Might Already Know It,But...
B)  Random Thoughts From My Addled Brain
C)  Things We Thought You Needed to Know
D)  Seven Reasons To Switch Your Smartphone Carrier
E)  Our New Products: A Brief Overview

Question 10

Because many email programs display the first few words or lines of incoming messages,you should

Accepted Answer

A)  be vague in your first sentence,to entice the reader to open the message.
B)  leave several blank lines at the beginning of each message.
C)  treat the first sentence of the message as an extension of your subject line.
D)  use phrases such as "MUST READ" in your first sentence.
E)  include symbolism to get your readers interest.

Question 11

YouTube,Wikipedia,and Twitter are popular examples of

Accepted Answer

A)  general-purpose social networks.
B)  user-generated content sites.
C)  community macromedia outlets.
D)  private-label social networks.
E)  personalized synchronous networks.

Question 12

Which of the following is a compelling advantage of IM in the workplace?

Accepted Answer

A)  IM is universal.
B)  IM closely resembles one-on-one conversations.
C)  IM is an effective medium for private,short- to medium-length messages.
D)  IM allows senders to write messages and recipients to read them,according to their schedules.
E)  IM offers better network security than email.

Question 13

What are emoticons? Why are they controversial in business communication?

Accepted Answer

Email is a lean medium,so expressing emo...

Question 14

What is location-based social networking? Why is it important to business communication?

Accepted Answer

Location-based social networking links t...

Question 15

List at least three general situations in which you would send a printed version of a business message instead of using an electronic medium.

Accepted Answer

A printed message is especially appropri...

Question 16

A ________ is the online equivalent of recorded radio or video broadcasts.

Accepted Answer

A)  podcast
B)  digital portfolio
C)  videogram
D)  virtual timeline
E)  microblog

Question 17

Gamification links the virtual world of online social networking with the physical world of retail stores and other locations.

Accepted Answer

A) True 
 B)False

Question 18

The subject line of an email message

Accepted Answer

A)  is rarely read by the recipient.
B)  helps recipients decide whether to read the message.
C)  should describe only the general topic of the message.
D)  must never extend beyond three words.
E)  can be left off if there is a personal relationship.

Question 19

Compared to email,instant messaging (IM)

Accepted Answer

A)  is slower and more complicated to use.
B)  has not caught on in the business community.
C)  is more costly as well.
D)  offers greater speed.
E)  eliminates the need for user authentication.

Question 20

When you're posting comments on social media,

Accepted Answer

A)  don't worry about the details of spelling and punctuation.
B)  exercise your free-speech rights by ranting and raving at length.
C)  promote your products and services aggressively.
D)  provide short "chunks" of information that can help others who visit the site.
E)  write from an objective,third-person point of view.

Exam 7: Crafting Messages for Digital Channels

The use of ________ represents a fundamental shift in business communication.

Correct AnswerverifiedShow Answer

To make it easier for people to find and follow an organization,all social media from the organization should be organized in a central hub,a

Correct AnswerverifiedShow Answer

Writing "teasers" on microblogging sites can be effective,as long as the payoffs to which they lead are valuable and legitimate.

Correct AnswerverifiedShow Answer

YouTube,Wikipedia,and Twitter are popular examples of

Correct AnswerverifiedShow Answer

The practice of content marketing involves ________,in order to build closer ties with current and potential online customers.

Correct AnswerverifiedShow Answer

When creating podcasts for business,should you script them entirely and read them word-for-word? Briefly explain your answer.

Correct AnswerverifiedIn podcasts,it is generally best to spea...View AnswerShow Answer

When you're posting comments on social media,

Correct AnswerverifiedShow Answer

Which of the following would be the most effective headline for a new posting on a business blog?

Correct AnswerverifiedShow Answer

Compared to email,instant messaging (IM)

Correct AnswerverifiedShow Answer

Give at least three examples of how podcasts could replace more traditional message formats in business.

Correct AnswerverifiedReal estate agents could record audio po...View AnswerShow Answer

When it comes to writing messages in today's business environment,

Correct AnswerverifiedShow Answer

Because many email programs display the first few words or lines of incoming messages,you should

Correct AnswerverifiedShow Answer

The subject line of an email message

Correct AnswerverifiedShow Answer

Gamification links the virtual world of online social networking with the physical world of retail stores and other locations.

Correct AnswerverifiedShow Answer

List at least three general situations in which you would send a printed version of a business message instead of using an electronic medium.

Correct AnswerverifiedA printed message is especially appropri...View AnswerShow Answer

What is location-based social networking? Why is it important to business communication?

Correct AnswerverifiedLocation-based social networking links t...View AnswerShow Answer

What are emoticons? Why are they controversial in business communication?

Correct AnswerverifiedEmail is a lean medium,so expressing emo...View AnswerShow Answer

An unsolicited IM from a company informing you of their great rates on vacations in Hawaii is an example of

Correct AnswerverifiedShow Answer

A ________ is the online equivalent of recorded radio or video broadcasts.

Correct AnswerverifiedShow Answer

Which of the following is a compelling advantage of IM in the workplace?

Correct AnswerverifiedShow Answer

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In podcasts,it is generally best to spea...
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Real estate agents could record audio po...
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A printed message is especially appropri...
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Location-based social networking links t...
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Email is a lean medium,so expressing emo...
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