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Categorical data are also referred to as nominal or qualitative data.

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An investment firm rates bonds for AardCo Inc.as "B+," while bonds of Deva Corp.are rated "AA." Which level of measurement would be appropriate for such data?


A) Nominal
B) Ordinal
C) Interval
D) Ratio

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By taking a systematic sample,in which we select every 50th shopper arriving at a specific store,we are approximating a random sample of shoppers.

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Your weight recorded at your annual physical would not be ratio data,because you cannot have zero weight.

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Which of the following is a correct statement?


A) Choosing the third person listed on every fifth page of the phone book is stratified sampling.
B) An advantage of a systematic sample is that no list of enumerated data items is required.
C) Convenience sampling is used to study shoppers in convenience stores.
D) Judgment sampling is an example of true random sampling.

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Which of the following is numerical data?


A) Your gender
B) The brand of cell phone you own
C) Whether you have an American Express card
D) The fuel economy (MPG) of your car

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Nominal data refer to data that can be ordered in a natural way.

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Which of the following is true?


A) The type of charge card used by a customer (Visa,MasterCard,AmEx) is ordinal data.
B) The duration (minutes) of a flight from Boston to Minneapolis is ratio data.
C) The number of Nobel Prize-winning faculty at Oxnard University is continuous data.
D) The number of regional warehouses owned by Jankord Industries is ordinal data.

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Which survey method would you recommend to survey opinions of airline passengers about the cleanliness of the restrooms in the Detroit airport? Why not the others?

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This is a difficult sampling problem.Res...

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A random sample is one in which the


A) probability that an item is selected for the sample is the same for all population items.
B) population items are selected haphazardly by experienced workers.
C) items to be selected from the population are specified based on expert judgment.
D) probability of selecting a population item depends on the item's data value.

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A Likert scale with an even number of scale points between "Strongly Agree" and "Strongly Disagree"


A) cannot have equal scale distances.
B) is intended to prevent "neutral" choices.
C) must have a verbal label on each scale point.
D) is rarely used in surveys.

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Explain the concept of a focus group.In what ways does a focus group resemble a survey? Why is a moderator desirable? What else is required to make a successful focus group?

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Data collected in a focus group are rich...

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The number of checks processed at a bank in a day is an example of categorical data.

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Using a sample to make generalizations about an aspect of a population is called


A) data mining.
B) descriptive statistics.
C) random sampling.
D) statistical inference.

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The weight of a bag of dog food is an example of discrete data.

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Running times for 500 runners in a 5k race would be a univariate data set.

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Ordinal data are data that can be ranked based on some natural characteristic of the items.

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Which statement is correct?


A) Judgment sampling is preferred to systematic sampling.
B) Sampling without replacement introduces bias in our estimates of parameters.
C) Cluster sampling is useful when strata characteristics are unknown.
D) Focus groups usually work best without a moderator.

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An advantage of a systematic sample is that no list of enumerated data items is required.

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Ordinal data can be treated as if it were nominal data but not vice versa.

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