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Exam 6: E-Commerce Models and Strategies

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Question 41

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According to your textbook, the use of _________________ has already saved the government billions of dollars while at the same time, increasing government productivity and efficiency.

A) Fee-based services
B) Cloud computing tools
C) Agency Websites
D) Forward auctions

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Question 42

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Briefly define and describe the 2 major forms of search engine marketing.

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-Search Engine Optimization SEO) is a se...

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Question 43

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An e-business is a company where a significant or substantial part of its business involves the use of electronic or digital technologies to accomplish business tasks.

Allyson Grace uses MyCheckFree.com to pay her bills each month. Her cell phone, utility bills, car insurance bills and so on are sent electronically to MyCheckFree each month. The service pays the bills when they are due and transfers money from Allyson's checking account to cover her expenses. Allyson is using the _____________________________ method of paying bills over the Internet.

Following a customer's order from an e-commerce site, merchants scramble to find products to be shipped, pack them, arrange for delivery, collect payment and handle returns of unwanted or defective products. These activities are collectively known as order fulfillment.

Organic search results are determined by how much a company is willing to pay to have its site listed in response to a search on particular key words or phrases.

Search engine marketing is an umbrella term that describes practices associated with increasing the likelihood that a company will appear in search results when people conduct Internet searches using terms or phrases related to a product or company.

Define the three ways of paying for digital advertising that were discussed in your textbook.

___________________ refers to the use of e-business processes for the specific purpose of buying or selling goods and services.

Ryan Najmulski is a smart shopper. He uses Priceline.com to make his travel arrangements when planning a vacation. Using Priceline's Website, Ryan enters information about his travel dates and the general location he'd like to stay in, along with his desired price. Priceline then attempts to find a hotel that will accept Ryan's bid. According to your textbook, Priceline is most likely part of an) ________________ marketplace.

List and briefly define each of the 5 types of E-business markets described in your textbook.

In reverse auctions, a company or government agency that wants to buy items places a request for quote RFQ) on its web site or third-party bidding marketplace. Once RFQs are posted, sellers or pre-approved suppliers submit bids electronically.

Consumers are legally obligated to pay sales tax only if the e-commerce merchant is based in their home state.

Google's Adwords is a program that companies use when implementing an) ____________________ advertising strategy.

An) ________________ is a company where a significant or substantial part of its business involves the use of electronic or digital technologies to accomplish business tasks.

A popular method of paying bills online is called ____________________, where money is transferred electronically from a payer's account to the recipient's.

ProWeb Designs specializes in developing websites for small and medium sized businesses. They have an excellent reputation for servicing their client's needs. ProWeb Designs is most likely part of the business-to-consumer marketplace.

Megan Najmulski just renewed her New York State driver's license online using the NYS Department of Motor Vehicles DMV) Website. Drivers in New York can also register their cars and even pay traffic fines using the Website. This is an example of which of the following markets?

Exchanges are sites where many buyers and sellers conduct business transactions. ___________ exchanges serve many industries that use the same products or services

Google's sheer size, power, and unusually large breadth of services almost ensure that it will be scrutinized for workplace safety violations.