Question 1

________ suggests that heavy TV viewers will have a distorted view of the world.

Accepted Answer

A)   Agenda setting theory
B)   Linear model research
C)   Cultivation theory
D)   Uses and gratification theory

Question 2

________ communication refers to communication that is transmitted through a channel, such as television, film, radio, and print.

Accepted Answer

A)   Mediated
B)   Cultural
C)   Collective
D)   Diverse

Question 3

Cultivation theory suggests that heavy TV viewers will have amore accurate understanding of the world's events.

Accepted Answer

A) True 
 B)False

Question 4

An) ________ is the message of a television show, advertisement, or movie.

Accepted Answer

The answer of An) ________ is the message of a...

Question 5

Active agents are active seekers but not resisters of mediated messages.

Accepted Answer

A) True 
 B)False

Question 6

Explain cultivation theory and provide examples of predictions made by the theory, and provide examples of research that has been conducted using the theory.

Accepted Answer

Cultivation theory proposes that long-term immersion in a media environment leads to "cultivation," or enculturation, into shared beliefs about the world. Unlike other approaches that focus on specific media messages, television programs, movies, or other kinds of text, "Cultivation analysis is concerned with the more general and pervasive consequences of cumulative exposure to cultural media" Morgan & Signorielli, 1990, p. 16). Initiated by George Gerbner 2002) and his colleagues, cultivation analysis seeks to uncover how television, in particular, influences those who are heavy viewers. Those who watch television news, the theory goes, will share certain beliefs or distortions about the world. Moreover, this theory argues that media coverage shapes attitudes about one's own society and the issues it faces. For example, although crime rates have gone down overall in recent years, many U.S. Americans feel more insecure than ever. In their study on fear of crime, Daniel Romer, Kathleen Hall Jamieson, and Sean Aday 2003) surveyed 2,300 Philadelphia residents. Within that population group, they found a relationship between the widespread belief that crime is a significant problem and the amount of local television news coverage of crimes. The point of the study is that Philadelphia media coverage cultivates attitudes and beliefs that shape everyday life in Philadelphia, with a key element of daily life being an exaggerated fear of crime.

Question 7

The Federal Communications Commission is more likely to fine a broadcaster for airing indecent programming as opposed to violent programming.

Accepted Answer

A) True 
 B)False

Question 8

________ is the process by which media consumers submit to particular understandings put forth by the media, seen most clearly in how society understands masculinity and femininity through mediated images.

Accepted Answer

A)   Hegemony
B)   Mass media effect
C)   Agenda setting
D)   Cultivation theory

Question 9

________ is an approach to understanding media that focuses on some specific aspect of the content of a text or group of texts.

Accepted Answer

The answer of ________ is an approach to understanding media...

Question 10

Media activism involves organizing to communicate displeasure with certain media images and messages.

Accepted Answer

A) True 
 B)False

Question 11

Susan doesn't have time to go to many movies or to watch TV because of her school responsibilities. Consequently, she reads the magazine Entertainment Weekly so that she can converse knowledgably with her friends and colleagues. According to uses and gratifications theory, this is an example of media being selected for the purpose of _____.

Accepted Answer

A)   entertainment
B)   personal identity
C)   information
D)   integration and social action

Question 12

Content analyses of media tend to analyze fewer texts but offer richer analyses.

Accepted Answer

A) True 
 B)False

Question 13

The practice of organizing to communicate displeasure with certain media images and messages is called ________.

Accepted Answer

The answer of The practice of organizing to communicate displeasure...

Question 14

The term ________ applies to those occasions or catastrophes that are broadcast by the media and interrupt regular programming.

Accepted Answer

The answer of The term ________ applies to those occasions...

Question 15

The MPAA has devised rating codes that include G, PG, and NC-17.

Accepted Answer

A) True 
 B)False

Question 16

The Hays Code, which governs media content, is still in effect today.

Accepted Answer

A) True 
 B)False

Question 17

Describe three ways in which individuals can become more effective consumers of media messages.

Accepted Answer

As a potential consumer of practically n...

Question 18

In the United States, the fact that we see only those shows which garner enough interest for advertisers to support demonstrates the concept of a ________ economy.

Accepted Answer

political

Question 19

Expressing ethical concerns about media coverage is an example of media _____.

Accepted Answer

A)   protest
B)   activism
C)   discontent
D)   resistance

Question 20

Celebrities are not likely to create media events.

Accepted Answer

A) True 
 B)False  False

Exam 13: Mass Media and Communication

________ suggests that heavy TV viewers will have a distorted view of the world.

Correct Answer
verified

________ communication refers to communication that is transmitted through a channel, such as television, film, radio, and print.

Correct Answer
verified

Cultivation theory suggests that heavy TV viewers will have amore accurate understanding of the world's events.

Correct Answer
verified

An) ________ is the message of a television show, advertisement, or movie.

Correct Answer
verified

Active agents are active seekers but not resisters of mediated messages.

Correct Answer
verified

Explain cultivation theory and provide examples of predictions made by the theory, and provide examples of research that has been conducted using the theory.

The Federal Communications Commission is more likely to fine a broadcaster for airing indecent programming as opposed to violent programming.

Correct Answer
verified

________ is the process by which media consumers submit to particular understandings put forth by the media, seen most clearly in how society understands masculinity and femininity through mediated images.

Correct Answer
verified

________ is an approach to understanding media that focuses on some specific aspect of the content of a text or group of texts.

Correct Answer
verified

Media activism involves organizing to communicate displeasure with certain media images and messages.

Correct Answer
verified

Correct Answer
verified

Content analyses of media tend to analyze fewer texts but offer richer analyses.

Correct Answer
verified

The practice of organizing to communicate displeasure with certain media images and messages is called ________.

Correct Answer
verified

The term ________ applies to those occasions or catastrophes that are broadcast by the media and interrupt regular programming.

Correct Answer
verified

The MPAA has devised rating codes that include G, PG, and NC-17.

Correct Answer
verified

The Hays Code, which governs media content, is still in effect today.

Correct Answer
verified

Describe three ways in which individuals can become more effective consumers of media messages.

Correct Answer
verified
As a potential consumer of practically n...
View Answer

In the United States, the fact that we see only those shows which garner enough interest for advertisers to support demonstrates the concept of a ________ economy.

Correct Answer
verified
political

Expressing ethical concerns about media coverage is an example of media _____.

Correct Answer
verified

Celebrities are not likely to create media events.

Correct Answer
verified
False

Exam 13: Mass Media and Communication

________ suggests that heavy TV viewers will have a distorted view of the world.

Correct AnswerverifiedShow Answer

________ communication refers to communication that is transmitted through a channel, such as television, film, radio, and print.

Correct AnswerverifiedShow Answer

Cultivation theory suggests that heavy TV viewers will have amore accurate understanding of the world's events.

Correct AnswerverifiedShow Answer

An) ________ is the message of a television show, advertisement, or movie.

Correct AnswerverifiedShow Answer

Active agents are active seekers but not resisters of mediated messages.

Correct AnswerverifiedShow Answer

Explain cultivation theory and provide examples of predictions made by the theory, and provide examples of research that has been conducted using the theory.

The Federal Communications Commission is more likely to fine a broadcaster for airing indecent programming as opposed to violent programming.

Correct AnswerverifiedShow Answer

________ is the process by which media consumers submit to particular understandings put forth by the media, seen most clearly in how society understands masculinity and femininity through mediated images.

Correct AnswerverifiedShow Answer

________ is an approach to understanding media that focuses on some specific aspect of the content of a text or group of texts.

Correct AnswerverifiedShow Answer

Media activism involves organizing to communicate displeasure with certain media images and messages.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Content analyses of media tend to analyze fewer texts but offer richer analyses.

Correct AnswerverifiedShow Answer

The practice of organizing to communicate displeasure with certain media images and messages is called ________.

Correct AnswerverifiedShow Answer

The term ________ applies to those occasions or catastrophes that are broadcast by the media and interrupt regular programming.

Correct AnswerverifiedShow Answer

The MPAA has devised rating codes that include G, PG, and NC-17.

Correct AnswerverifiedShow Answer

The Hays Code, which governs media content, is still in effect today.

Correct AnswerverifiedShow Answer

Describe three ways in which individuals can become more effective consumers of media messages.

Correct AnswerverifiedAs a potential consumer of practically n...View AnswerShow Answer

In the United States, the fact that we see only those shows which garner enough interest for advertisers to support demonstrates the concept of a ________ economy.

Correct Answerverifiedpolitical

Expressing ethical concerns about media coverage is an example of media _____.

Correct AnswerverifiedShow Answer

Celebrities are not likely to create media events.

Correct AnswerverifiedFalse

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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
As a potential consumer of practically n...
View Answer

Correct Answer
verified
political

Correct Answer
verified

Correct Answer
verified
False