Question 1

Which of the following is not one of the broad factors manufacturers must consider when establishing a strategy for getting their products into the hands of the ultimate customer?

Accepted Answer

A)   choosing retail partners
B)   identifying types of retailers
C)   developing retail strategy
D)   managing an omnichannel strategy
E)   lowering production costsF) A) and D)
G) A) and C)

Question 2

Knowing what customers expect is essential.Retailers need to know which manufacturers their customers prefer,while manufacturers need to know

Accepted Answer

A)   if customers are using credit cards or cash to make purchases.
B)   how many employees the retailers have.
C)   where their target customers expect to find their products.
D)   whether the products will fill a customer's self-actualization needs.
E)   whether customers will find the store atmospherics appropriate to the location.F) A) and B)
G) C) and D)

Question 3

Unlike buying products on the Internet,stores don't offer consumers immediate gratification.

Accepted Answer

A) True 
 B)False

Question 4

Retailers who advertise that they sell at wholesale prices are wholesalers.

Accepted Answer

A) True 
 B)False

Question 5

When retailers extend their services to the Internet and become omnichannel retailers,they are able to satisfy a broader range of customers' needs and wants.

Accepted Answer

A) True 
 B)False

Question 6

While it is relatively easy to offer customers Internet options like an FAQ page and an e-mail address to answer questions,some companies are using an interactive approach to address customers' questions while they are visiting the websites.These firms are using ___________ to provide the customer with enhanced customer service.

Accepted Answer

A)   vendor-managed inventory
B)   web videos
C)   online chats
D)   EDI
E)   online gamesF) A) and B)
G) B) and E)

Question 7

Kohl's,JCPenney,and Bloomingdales are examples of

Accepted Answer

A)   department stores.
B)   off-price retailers.
C)   discount stores.
D)   extreme value stores.
E)   category specialist stores.F) A) and D)
G) A) and C)

Question 8

It is primarily the retailer's responsibility to make sure customers' expectations are fulfilled.

Accepted Answer

A) True 
 B)False

Question 9

Retailing is the primary activity in all of the following situations except

Accepted Answer

A)   buying and eating a fast-food meal.
B)   transporting pallets of Daisy brand dairy products.
C)   visiting a tile store which sells at wholesale prices.
D)   upgrading an airline ticket at the airport.
E)   purchasing one case of paper for the office at Office Max.F) A) and E)
G) A) and D)

Question 10

Kim wants to maximize sales to the customers who walk into her store.Of the following,Kim will most likely focus on

Accepted Answer

A)   in-store promotions.
B)   billboard and other outdoor advertising.
C)   supply chain relationships.
D)   off-price wholesaling.
E)   mass media advertising.F) A) and D)
G) B) and C)

Exam 17: Retailing and Multichannel Marketing

Correct Answer
verified

Knowing what customers expect is essential.Retailers need to know which manufacturers their customers prefer,while manufacturers need to know

Correct Answer
verified

Kim wants to maximize sales to the customers who walk into her store.Of the following,Kim will most likely focus on

Correct Answer
verified

It is primarily the retailer's responsibility to make sure customers' expectations are fulfilled.

Correct Answer
verified

Which of the following is not one of the broad factors manufacturers must consider when establishing a strategy for getting their products into the hands of the ultimate customer?

Correct Answer
verified

Retailing is the primary activity in all of the following situations except

Correct Answer
verified

Kohl's,JCPenney,and Bloomingdales are examples of

Correct Answer
verified

Unlike buying products on the Internet,stores don't offer consumers immediate gratification.

Correct Answer
verified

Retailers who advertise that they sell at wholesale prices are wholesalers.

Correct Answer
verified

When retailers extend their services to the Internet and become omnichannel retailers,they are able to satisfy a broader range of customers' needs and wants.

Correct Answer
verified

Exam 17: Retailing and Multichannel Marketing

Correct AnswerverifiedShow Answer

Knowing what customers expect is essential.Retailers need to know which manufacturers their customers prefer,while manufacturers need to know

Correct AnswerverifiedShow Answer

Kim wants to maximize sales to the customers who walk into her store.Of the following,Kim will most likely focus on

Correct AnswerverifiedShow Answer

It is primarily the retailer's responsibility to make sure customers' expectations are fulfilled.

Correct AnswerverifiedShow Answer

Which of the following is not one of the broad factors manufacturers must consider when establishing a strategy for getting their products into the hands of the ultimate customer?

Correct AnswerverifiedShow Answer

Retailing is the primary activity in all of the following situations except

Correct AnswerverifiedShow Answer

Kohl's,JCPenney,and Bloomingdales are examples of

Correct AnswerverifiedShow Answer

Unlike buying products on the Internet,stores don't offer consumers immediate gratification.

Correct AnswerverifiedShow Answer

Retailers who advertise that they sell at wholesale prices are wholesalers.

Correct AnswerverifiedShow Answer

When retailers extend their services to the Internet and become omnichannel retailers,they are able to satisfy a broader range of customers' needs and wants.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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