Question 1

As a promotion technique,samples are often used for new products when __________ will influence the diffusion of the product.

Accepted Answer

A)   relative advantage
B)   compatibility
C)   observability
D)   complexity
E)   trialability

Question 2

Which of the following adopter categories refers to the last large group of buyers to enter a new product market?

Accepted Answer

A)   late majority
B)   early majority
C)   laggards
D)   early adopters
E)   innovators

Question 3

During the __________ stage of the product life cycle,there are few but an increasing number of competitors.

Accepted Answer

A)   growth
B)   introduction
C)   maturity
D)   decline
E)   innovation

Question 4

The diffusion of innovation curve follows the following sequence: innovators,early majority,early adopters,late majority,and laggards.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is least likely to be a source of ideas for new products?

Accepted Answer

A)   R&D efforts
B)   licensing agreements
C)   consumer research
D)   geodemographic segmentation
E)   brainstorming

Question 6

The failure rate for new products is high.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is the correct sequence of new product adopters in the diffusion of innovation curve?

Accepted Answer

A)   innovators,early adopters,early majority,late majority,laggards
B)   early adopters,early majority,innovators,late majority,laggards
C)   innovators,early majority,early adopters,innovators,late majority,laggards
D)   early majority,late majority,early adopters,Innovators,laggards
E)   innovators,late majority,early adopters,early majority,laggards

Question 8

Paul listens to music on his iPod and iPhone,but he still buys vinyl records at his local music store on occasion,although they are getting harder to find.Vinyl records are in the __________ stage of the product life cycle.

Accepted Answer

A)   introduction
B)   growth
C)   evaluation
D)   maturity
E)   decline

Question 9

If a few of Nintendo's customers are asked to try out a new video game that has not yet been released on the market,this is an example of

Accepted Answer

A)   beta testing.
B)   market testing.
C)   premarket tests.
D)   test marketing.
E)   concept testing.

Question 10

What are some of the ethical issues associated with testing cosmetics on animals?

Accepted Answer

Some ethical issues include the followin...

Question 11

Test marketing refers to customers who modify existing products according to their own ideas to suit their specific needs.

Accepted Answer

A) True 
 B)False

Question 12

Microsoft's Windows operating system continues to dominate the market,even though it has been around for over 20 years.Windows will likely remain in the maturity stage of the product life cycle

Accepted Answer

A)   indefinitely.
B)   until it rules the world.
C)   until a superior product comes along to replace it.
D)   unless Microsoft repositions Windows as an introductory stage product.
E)   as long as the company doesn't change it.

Question 13

The diffusion of innovation theory is useful to marketers in helping them

Accepted Answer

A)   adjust to the performance life cycle.
B)   avoid the cost of concept testing.
C)   predict which types of customers will buy their product immediately and later.
D)   predict how long it will take for a new product to gain market acceptance.
E)   determine a target market.

Question 14

Which of the following is not one of the benefits to a firm of new product development?

Accepted Answer

A)   reducing the costs of production
B)   satisfying the changing needs of current and new customers
C)   avoiding market saturation from products that have been on the market for a long time
D)   creating diversification and reducing risk
E)   keeping up in a market with short product life cycles where sales come mostly from new products

Question 15

When a product is successful in the introductory stage of the product life cycle,

Accepted Answer

A)   it moves directly into the maturity stage.
B)   it is most likely to begin to launch spinoffs.
C)   competition becomes less important.
D)   it may start to see profits toward the end of this stage.
E)   marketing costs increase significantly.

Question 16

When McDonald's comes up with a new drink or sandwich for its restaurants,it often markets it in a dozen or so of its outlets.When the company does this,it is engaged in

Accepted Answer

A)   pretesting.
B)   product launch.
C)   test marketing.
D)   product development.
E)   concept testing.

Question 17

As soon as she saw one,Hillary wanted a flat-screen television,but she was worried about making the wrong choice.She waited until there were alternatives in the market with lower prices and improved quality.Hillary is part of the __________ diffusion of innovation group.

Accepted Answer

A)   innovator
B)   laggard
C)   late majority
D)   early majority
E)   early adopter

Question 18

Eric is a sales rep for an established building materials manufacturer.Business is good,but he is concerned that the company has spent little on new product development and has not created a new product in over five years.Without new products,Eric can market his current products only to his current customers or

Accepted Answer

A)   diversify.
B)   intensify his prototyping.
C)   expand his early adopter market segment.
D)   market the same products to similar customers.
E)   focus on concept testing.

Question 19

Which step in the new product development process is the most critical to the survival of a firm,and why?

Accepted Answer

The product launch is the most...

Question 20

Even if products succeed,not all consumers adopt new-to-the-world products at the same time.

Accepted Answer

A) True 
 B)False

Exam 12: Developing New Products

As a promotion technique,samples are often used for new products when __________ will influence the diffusion of the product.

Correct Answer
verified

Paul listens to music on his iPod and iPhone,but he still buys vinyl records at his local music store on occasion,although they are getting harder to find.Vinyl records are in the __________ stage of the product life cycle.

Correct Answer
verified

What are some of the ethical issues associated with testing cosmetics on animals?

Correct Answer
verified
Some ethical issues include the followin...
View Answer

Which of the following is the correct sequence of new product adopters in the diffusion of innovation curve?

Correct Answer
verified

The failure rate for new products is high.

Correct Answer
verified

Correct Answer
verified

Which of the following is least likely to be a source of ideas for new products?

Correct Answer
verified

Microsoft's Windows operating system continues to dominate the market,even though it has been around for over 20 years.Windows will likely remain in the maturity stage of the product life cycle

Correct Answer
verified

If a few of Nintendo's customers are asked to try out a new video game that has not yet been released on the market,this is an example of

Correct Answer
verified

Which step in the new product development process is the most critical to the survival of a firm,and why?

Correct Answer
verified
The product launch is the most...
View Answer

Test marketing refers to customers who modify existing products according to their own ideas to suit their specific needs.

Correct Answer
verified

As soon as she saw one,Hillary wanted a flat-screen television,but she was worried about making the wrong choice.She waited until there were alternatives in the market with lower prices and improved quality.Hillary is part of the __________ diffusion of innovation group.

Correct Answer
verified

The diffusion of innovation curve follows the following sequence: innovators,early majority,early adopters,late majority,and laggards.

Correct Answer
verified

When McDonald's comes up with a new drink or sandwich for its restaurants,it often markets it in a dozen or so of its outlets.When the company does this,it is engaged in

Correct Answer
verified

When a product is successful in the introductory stage of the product life cycle,

Correct Answer
verified

During the __________ stage of the product life cycle,there are few but an increasing number of competitors.

Correct Answer
verified

Which of the following adopter categories refers to the last large group of buyers to enter a new product market?

Correct Answer
verified

Even if products succeed,not all consumers adopt new-to-the-world products at the same time.

Correct Answer
verified

Which of the following is not one of the benefits to a firm of new product development?

Correct Answer
verified

The diffusion of innovation theory is useful to marketers in helping them

Correct Answer
verified

Exam 12: Developing New Products

As a promotion technique,samples are often used for new products when __________ will influence the diffusion of the product.

Correct AnswerverifiedShow Answer

Paul listens to music on his iPod and iPhone,but he still buys vinyl records at his local music store on occasion,although they are getting harder to find.Vinyl records are in the __________ stage of the product life cycle.

Correct AnswerverifiedShow Answer

What are some of the ethical issues associated with testing cosmetics on animals?

Correct AnswerverifiedSome ethical issues include the followin...View AnswerShow Answer

Which of the following is the correct sequence of new product adopters in the diffusion of innovation curve?

Correct AnswerverifiedShow Answer

The failure rate for new products is high.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is least likely to be a source of ideas for new products?

Correct AnswerverifiedShow Answer

Microsoft's Windows operating system continues to dominate the market,even though it has been around for over 20 years.Windows will likely remain in the maturity stage of the product life cycle

Correct AnswerverifiedShow Answer

If a few of Nintendo's customers are asked to try out a new video game that has not yet been released on the market,this is an example of

Correct AnswerverifiedShow Answer

Which step in the new product development process is the most critical to the survival of a firm,and why?

Correct AnswerverifiedThe product launch is the most...View AnswerShow Answer

Test marketing refers to customers who modify existing products according to their own ideas to suit their specific needs.

Correct AnswerverifiedShow Answer

As soon as she saw one,Hillary wanted a flat-screen television,but she was worried about making the wrong choice.She waited until there were alternatives in the market with lower prices and improved quality.Hillary is part of the __________ diffusion of innovation group.

Correct AnswerverifiedShow Answer

The diffusion of innovation curve follows the following sequence: innovators,early majority,early adopters,late majority,and laggards.

Correct AnswerverifiedShow Answer

When McDonald's comes up with a new drink or sandwich for its restaurants,it often markets it in a dozen or so of its outlets.When the company does this,it is engaged in

Correct AnswerverifiedShow Answer

When a product is successful in the introductory stage of the product life cycle,

Correct AnswerverifiedShow Answer

During the __________ stage of the product life cycle,there are few but an increasing number of competitors.

Correct AnswerverifiedShow Answer

Which of the following adopter categories refers to the last large group of buyers to enter a new product market?

Correct AnswerverifiedShow Answer

Even if products succeed,not all consumers adopt new-to-the-world products at the same time.

Correct AnswerverifiedShow Answer

Which of the following is not one of the benefits to a firm of new product development?

Correct AnswerverifiedShow Answer

The diffusion of innovation theory is useful to marketers in helping them

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
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Correct Answer
verified
Some ethical issues include the followin...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The product launch is the most...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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