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Exam 15: Managing Marketing Channels and Supply Chains

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Question 71

Multiple Choice

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Resale restrictions refer to when a supplier

A) requires a channel member to sell only its products.
B) requires a channel member to finance all loans through the supplier's bank.
C) requires to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may sell.
D) attempts to sell used or pre-owned products as new.
E) attempts to sell used products that have expired or will soon become obsolete without informing the buyer.

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Question 72

Multiple Choice

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Multichannel marketing

A) creates greater elasticity of demand for its products.
B) can leverage the value-adding capabilities of different channels.
C) creates greater inelasticity of demand for its product.
D) allows firms to legally circumvent paying taxes on revenue generated by online sales.
E) allow customers to avoid shipping and handling charges.

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Question 73

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A refusal to deal with existing channel members may be illegal under the __________.

The three major types of vertical marketing systems are administered,corporate,and __________.

Figure 15-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries.Channel "C" would be an appropriate marketing channel for __________.

Bombardier is the leading marketer of corporate jets.Its brand name is well known and respected in the corporate jet market.The aircraft company relies on outside suppliers for design support and to share development costs and market risks,but Bombardier is considered the leader in determining design and marketing of its planes.For its newest plane,Bombardier has about 30 prime suppliers-about 10 of those have been involved since the initial design phase.Bombardier is an example of a __________.

A variety of terms are used for marketing intermediaries.According to Figure 15-1 above,"F" represents a(n) __________.

Jaffar (Jeff) Tabrizi is the owner and president of Tabrizi Oriental Rugs located in Toronto,Canada.He personally shops the world over,handpicks,and orders authentic and beautiful handmade rugs.He has them shipped to Canada,where he sells them through his brick-and-mortar stores and his www.tabrizi.com website.In terms of the marketing channel,Jeff is acting as a(n) __________.

In terms of target market coverage,density refers to the number of __________ in a geographical area.

Questions of legality regarding tying arrangements and exclusive dealing would most likely occur in

Butler-McDonald,an Indianapolis firm,recycles outdated computers to reclaim reusable materials such as plastics,copper,zinc,silver,and gold.Butler-McDonald is implementing

Logistics is most closely related to which element of the marketing mix?

Ford uses a(n) __________,whereby the company license dealers in North America to sell Ford automobiles subject to various sales and service conditions.

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members.Influence can take four forms,one of which is

An arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as __________.

The __________ has been used to prosecute resale restrictions,which are a supplier's attempt to stipulate to whom distributors may resell the supplier's products and in what specific geographical areas or territories they may be sold.

Exclusive distribution refers to

A commonly used indirect channel moves product from producer to retailer to consumer.This channel is used when

Conflict occurring between intermediaries at the same level in a marketing channel,such as between two or more retailers that carry the same manufacturer's brands,is referred to as __________.

A retailer-sponsored cooperative refers to